Privacy Policy

Last updated: May 20, 2026

Information We Collect

We collect minimal information to provide and improve our services:

  • Email address — when you subscribe to our newsletter (with your consent)
  • Usage data — anonymous analytics via Google Analytics and PostHog (page views, referral sources, browser type)
  • Advertising data — cookies placed by Google AdSense to serve relevant ads

How We Use Your Information

  • Send newsletters and craft inspiration (only if you subscribed)
  • Analyze site traffic to improve our content
  • Serve personalized advertisements through Google AdSense
  • Respond to your inquiries

Cookies & Google AdSense

We use cookies for the following purposes:

  • Essential cookies — required for basic site functionality
  • Analytics cookies — Google Analytics and PostHog to understand site usage
  • Advertising cookies — Google AdSense uses cookies to serve relevant ads and measure ad performance

Google AdSense uses the DoubleClick cookie to serve interest-based ads. You can opt out of personalized advertising by visiting Google Ad Settings.

Third-Party Services

We use the following third-party services:

  • Google AdSense — contextual and interest-based advertising
  • Google Analytics 4 — anonymized traffic analysis
  • PostHog — product analytics (self-hosted, anonymized data)
  • Amazon Associates — affiliate product links

Your Rights (GDPR)

If you are in the European Economic Area, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Object to or restrict processing of your data
  • Request data portability
  • Withdraw consent at any time

Your Rights (CCPA)

If you are a California resident, you have the right to:

  • Know what personal information is collected
  • Request deletion of your personal information
  • Opt out of the sale of personal information (we do not sell your data)
  • Non-discrimination for exercising your rights

Data Retention

We retain your email address only as long as you remain subscribed to our newsletter. Analytics data is retained for 26 months. You can request deletion at any time.

Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us here or email us at privacy@arttools.com.